- To explore the relationship between marketing and customer needs and wants LEARNING OUTCOMES - To analyze different roles of marketing towards winning customers TASK Marketing shapes consumer needs and wants. Marketing merely reflects the needs and wants of consumers. Explain the circumstances in which each of the above statements hold. Make use of two examples for each circumstance Page 1 of 1 ASSIGNMENT PAPER REQUIREMENTS - This is an individual assignment - The work must be your own individual opinion/view, however must be supported by literature MARKING CRITERIA This assignment will be given marks based on the following scheme