TO: FROM: DATE: SUBJECT: COMM 2293 Students COMM 2293 Instructors March 1, 2021 Assignment 4 Instructions For Assignment 4, write an indirect strategy memo. Who you are: store associate at Book Nook (refer to case scenario) Who your reader is: Deon Burton, your employer Background information: As the Covid-19 pandemic continues, Book Nook is still struggling to remain profitable. You've noticed that other small businesses in the area are offering monthly subscription boxes as a contactless option to boost sales, so you decided to look into the possibility of a book subscription box for Book Nook customers. Having done research on book subscriptions, you're convinced that it's a good idea. You would like Deon to implement a monthly Book-in-the-Box subscription service. Your task: 1. Use the sources posted on Brightspace (as well as any other reliable sources you may find) to research subscription boxes and how they could benefit Book Nook. 2. Using the AIDA strategy in Chapter 10, draft an indirect strategy memo to Deon persuading him to implement your Book-in-the-Box idea. 3. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM class, and on the checklist on the next page. 4. Save and submit your assignment to Turnitin as a Word document by the due date listed in your course schedule. Assignment 3 Data Customers Surveyed March - August 2021 How did you hear about Shrub Hub? Google/Internet search From friend or family member Radio or TV advertisement Bus/Bus stop advertisement Other 39% 27% 8% 18% 8% Internal Web Traffic Data Unique visits to www.shrubhub.ca in Q1-Q4 2021 January February March April May June Total 587 605 692 976 1021 993 4874 Facebook Analytics Data Unique visits to Shrub Hub's Facebook page Q1-Q2 2021 January February March April Customers Surveyed March - August 2021 Customer location in HRM Halifax Peninsula Mainland Halifax Dartmouth Cole Harbour Bedford/Sackville Eastern Passage Enfield/Elmsdale Lawrencetown Middle Sackville / Upper Sackville Prospect Tantallon 5% 20% 30% 20% 7% 8% 7% 0% 3% 0% 132 187 232 456 539 593 May June Total 2139 0% 61 Facebook Analytics Data Post engagement on Shrub Hub's Facebook page Q1-Q2 2021 January February March April May June Total 68 77 103 166 187 662 TO: FROM: DATE: SUBJECT: COMM 2293 Students COMM 2293 Instructors March 1, 2021 Assignment 4 Instructions For Assignment 4, write an indirect strategy memo. Who you are: store associate at Book Nook (refer to case scenario) Who your reader is: Deon Burton, your employer Background information: As the Covid-19 pandemic continues, Book Nook is still struggling to remain profitable. You've noticed that other small businesses in the area are offering monthly subscription boxes as a contactless option to boost sales, so you decided to look into the possibility of a book subscription box for Book Nook customers. Having done research on book subscriptions, you're convinced that it's a good idea. You would like Deon to implement a monthly Book-in-the-Box subscription service. Your task: 1. Use the sources posted on Brightspace (as well as any other reliable sources you may find) to research subscription boxes and how they could benefit Book Nook. 2. Using the AIDA strategy in Chapter 10, draft an indirect strategy memo to Deon persuading him to implement your Book-in-the-Box idea. 3. Revise your draft(s) to ensure your message follows the instructions given here, in your COMM class, and on the checklist on the next page. 4. Save and submit your assignment to Turnitin as a Word document by the due date listed in your course schedule. Assignment 3 Data Customers Surveyed March - August 2021 How did you hear about Shrub Hub? Google/Internet search From friend or family member Radio or TV advertisement Bus/Bus stop advertisement Other 39% 27% 8% 18% 8% Internal Web Traffic Data Unique visits to www.shrubhub.ca in Q1-Q4 2021 January February March April May June Total 587 605 692 976 1021 993 4874 Facebook Analytics Data Unique visits to Shrub Hub's Facebook page Q1-Q2 2021 January February March April Customers Surveyed March - August 2021 Customer location in HRM Halifax Peninsula Mainland Halifax Dartmouth Cole Harbour Bedford/Sackville Eastern Passage Enfield/Elmsdale Lawrencetown Middle Sackville / Upper Sackville Prospect Tantallon 5% 20% 30% 20% 7% 8% 7% 0% 3% 0% 132 187 232 456 539 593 May June Total 2139 0% 61 Facebook Analytics Data Post engagement on Shrub Hub's Facebook page Q1-Q2 2021 January February March April May June Total 68 77 103 166 187 662