To get you started, I would like you to prepare a memo that addresses the following issues:

• Why do you think you can create a successful start-up? What traits will you need to be an entrepreneur?
• What kind of leadership style would you use, and why?
• Describe your product and why you think there is a market for it.
• What legal form do you think best suits your start-up and why?
• What kind of financial document should you provide so that I can evaluate the viability of your start-up?
• What are the characteristics of your target market?
• Explain specific types of marketing the business should pursue.
• What other sources of funding might be available for you, whether or not we invest in your start-up?
• How would you organize your management team, and which of these positions would you prioritize in filling?
• What brand name do you propose for your ice cream, and why did you choose it?