to groups of things. Representativeness is really based on Two examples: Emily flips a coin 10 times and it has landed on the tails every time. Emily believes that the odds are that it will land on heads this time. Emily is WRONG. The odds are 50-50, as they are for each coin toss. 491 Sam owns that has bost a diner that has been robbed many times by teenagers. The representative heuristic leads Sam to raise his guard each time teenager enters his store (even though, statistically, it is unlikely that any given teenager would rob the store) Representativeness and availability seem similar, because when people use these heuristics, they are always using information that they had in the past to make a guess. Availability Heuristics have more to do with memory of specific instances, while representative heuristics have more to do with memory of a prototype, stereotype or average. 3. What are representative heuristics? When people make decisions that tend to be based on how similar something is to groups of things Identify the type of heuristic 4. Lizzie heard that her neighbor's child was an amazing Little League baseball player and she immediately concluded it was their son, rather than any of their four daughters. It wasn't. 5. After reading an article about lottery winners, Eli started to believe she could easily hit the jackpot. She started spending more money than she should have each week on lottery tickets.