To guarantee that all businesses in the agricultural sector are participating to the same collective activity, it is preferable to collect a charge from ranchers as mentioned above rather than asking every company to voluntarily pay for the advertising. This is helpful because it assures that all businesses in the sector, not just the ones ready to pay for advertising, get the advantages of the group effort. Since all companies in the agricultural business are contributing to the collective activity, charging a charge of this sort provides for a more equal division of costs and profits. The price prevents individuals who are unwilling to pay from "free riding" on the collective advertising's advantages. Those who are prepared to pay for the advertisement would be forced to subsidize those who aren't. This creates a situation where those who are paying the price are effectively subsidizing the advantage of the collective advertising enjoyed by others who are not paying the cost. Some legislatures may mandate that all businesses in the sector pay the levy to solve this problem and guarantee that everyone is paying fairly and equitably. The charge also helps guarantee enough funding for the group effort. As a result, more money can be spent on essentials like research, education, and promotion within the sector. As all companies are paying into the same pooled activity, more openness is another benefit of the cost. All businesses are responsible for their part of the actio