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To help the marketing department with next year's marketing activities planning, Sara collected some information that would help them prepare the budget. She learned, that
To help the marketing department with next year's marketing activities planning, Sara collected some information that would help them prepare the budget. She learned, that only in loan applications are approved. Their social media advertising showed a very good result of a clickthrough rate for every impression on the social media advertisement. From those who clicked the advertisement, on average, would fill out the application form on the website. The bank is paying $ per impressions on social media platforms. Marketing is expecting at least approved loans to come from social media channels.
How many leads applications social media platforms should generate to get the desired number of approved loans?
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