Question
To help understand why attendance at the teams games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization
To help understand why attendance at the teams games was so poor, the Toronto Blue Jays used marketing research to gather factual information. The organization used in-game surveys and end-of-season surveys of ticket holders. The gathering of factual statements is an example of marketing research in which of its roles?
| a. | historical | |
| b. | predictive | |
| c. | descriptive | |
| d. | normative |
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Bond Markets Analysis And Strategies
Authors: Frank J Fabozzi
8th Edition
013274354X, 9780132743549
