To help you think about the connection between ethics and sport marketing, consider the following hypothetical example. As the director of marketing for a minor league baseball team located in a city with a 15% Hispanic-Latino population base, you decide to plan three games during the season that focus on this culture. You provide special pricing and promotions benefits to Hispanic-Latino fans who attend the games. Following the first Hispanic-Latino promotional game, the organization is confronted with negative media reaction to the event. Commentators on radio and TV sports talk programs and journalists are criticizing the perceived special treatment offered to a particular ethnic group. The general manager schedules a meeting with you to discuss the situation and get your recommendations about whether to proceed with the next two Hispanic-Latino cultural game days.