To identify newly emerging indirect and online or digital competitors, a company's marketing organization should regularly monitor the market and stay up-to-date with industry trends. Here are some steps that can be taken to identify these competitors and respond effectively:

Conduct market research: The company's marketing team can conduct market research to identify new competitors in the industry. This can include analyzing industry reports, competitor websites, and social media channels to understand their marketing strategies, messaging, and audience engagement.

2. Monitor online channels: The marketing team should monitor social media platforms, online forums, and review sites to see what customers are saying about their products and services. This can help to identify emerging competitors who may be gaining popularity with customers.
4. Track website traffic: The marketing team can use website analytics tools to monitor website traffic and identify any spikes or changes that may indicate new competitors are gaining traction.
6. Attend industry events: Attending industry events and conferences can help the marketing team stay up-to-date with emerging trends and identify new competitors that may be presenting their products or services at these events.
8. Partner with industry influencers: Partnering with industry influencers can help the marketing team gain insight into emerging competitors and stay up-to-date with industry trends.

An example of a company that effectively identified emerging indirect and online competitors is Netflix. In the early days of online streaming, Netflix identified the emerging trend of people wanting to watch TV shows and movies on-demand and recognized the threat of traditional cable and satellite TV providers. To compete, Netflix developed a subscription-based model and invested heavily in creating original content to attract customers. As a result, they have become a leading player in the streaming industry and disrupted the traditional TV market.

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