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To identify what makes Cookie unique. To create a rationale that will be attractive to the reader of your business plan. To prepare the basic

To identify what makes Cookie "unique.

To create a rationale that will be attractive to the reader of your business plan.

To prepare the basic description of need for the business that you will support with your analyses

describing why your proposed business will succeed. You will answer the question, "Why is the market ready for your business?

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