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To increase a company's performance, a manager sWhy might intangible resources like human capital and intellectual assets be a more likely source of sustainable competitive
To increase a company's performance, a manager sWhy might intangible resources like human capital and intellectual assets be a more likely source of sustainable competitive advantage than tangible resources?uggests that the company needs to increase the value of its product to customers. Describe three ways in which this advice might be incorrect (Hint: Think about what else might or might not change that affects profit.)
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