To increase the quantity of ice cream sold in winter, there are two major ways. The first is to move the demand curve outward by changing the consumers' preference for ice cream in winter. The second is to cut the price to move along the demand curve. In either case, you need to find ice cream's price elasticity of demand. Naive Regression Your boss took economics in college. He knows that the price elasticity is the coefficient estimate = gap in the following regression model (He even threw in the temperature variable! Good job). logQ = a + B1 x logl + 82 x logGDP + Ba x Temperature +c. Use data collected from the internet (make sure you cite the source) to estimate the above model. Report your findings. But your boss's naive regression is certainly wrong. Why can't you find the price elasticity this way