To influence consumer behavior in tourism, marketers oftentimes use images of tourism destinations that would create expectancies of what to experience if travelling to that particular destination. Vroom argued that in order to become motivated to travel, consumers need to:

	A.	learn about the destination ahead of time
	B.	have the perception that the experience will be positive and will provide benefits such as relaxation or learning about the destination
	C.	ask family and friends about past experiences at the destination
	D.	travel to the same destination numerous times in order to feel connected