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To influence the decision of a rival, a company can make a credible commitment to a strategy. When is a commitment credible? When less than
To influence the decision of a rival, a company can make a credible commitment to a strategy. When is a commitment credible?
When less than 90% of the expenditures can be recovered
The competitive move is costly and irreversible (or costly to reverse)
The company announces its strategy
The competitive move involves investments in R&D
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