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To introduce its products to more markets, a small startup company that produces lip balms is using a differentiated marketing strategy and targeting three main
To introduce its products to more markets, a small startup company that produces lip balms is using a differentiated marketing strategy and targeting three main market segments. What obstacles might the company run into?
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it can be difficult to foster brand loyalty through differentiated marketing
it can be difficult to foster brand loyalty through differentiated marketing
each segment requires its own marketing plan and execution and costs add up quickly
each segment requires its own marketing plan and execution and costs add up quickly
it can face challenges in luring customers away from existing companies
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