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To make an effective sales presentation, salespeople should _ _ _ _ _ _ . Group of answer choices give equal importance to all attributes
To make an effective sales presentation, salespeople should
Group of answer choices
give equal importance to all attributes irrespective of their importance weights
alter the buyer's beliefs about a proposed product offering when the buyer underestimates the product
avoid calling attention to neglected attributes
maintain the buyer's beliefs about a competitor's offerings even when the buyer overestimates the competitor's product
be experienced in assuming the needs of a buyer or buying team
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