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To make data collected from customer satisfaction surveys useful, a company should do which of the following? A. Protect the information from data mining. B.
- To make data collected from customer satisfaction surveys useful, a company should do which of the following?
- A. Protect the information from data mining.
- B. Compare the data to the company's previous ratings.
- C. Purchase a formal CRM system.
- D. Determine the CLV.
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Financial Accounting and Reporting
Authors: Barry Elliott, Jamie Elliott
17th edition
978-0273778172, 027377817X, 978-1292080505
