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To manage a brand successfully, marketers need to understand consumers perceptions of it. Discuss the concept of customer-based brand equity and analyze the brand building
To manage a brand successfully, marketers need to understand consumers perceptions of it. Discuss the concept of customer-based brand equity and analyze the brand building blocks of the CBBE model and their sub-dimensions, highlighting how brand managers can reach the top of the CBBE pyramid and establish brand resonance. Use one brand of your choice to illustrate your arguments.
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