To maximize prots. businesses in imperfectly competitive markets {i.e._. markets where the businesses face downward sloping demand curves) need consider their customers' willingness to pay. This was the point of our review of monopoly pricing and price discrimination strategies. Beyond monopoly pricing based on the rough shape of demand curves, there are also some more detailed pychologpricing tweaks 3 that firms can apply to help maximize their prots. For example, to the extent that consumers are not paying close attention to prices =_:,' sometimes businesses can take advantage of that fact. For example, in markets where a business sells two different complementary_goods 5. the business may pr'ce the two goods strategically to divert the consumers attention away from the full combined price. For example. sometimes cell phone service providers may give a customer a deal on a phone. but then overcharge for the phone service. Similarly, when it comes to computer printers. in some cases printers are sold at prices that are well below manufacturing costs based on the idea that the difference will be made up by high mark-ups on the sale of printer cartridges. etc. In a different context. in some cases when the cost of materials and processes rises, the producers may shrink the amount provided in a standard package (this is known as shrinkation 3+]- In this context, your task is to write an essay outlining under what circumstances you believe businesses are most likely to be successful in using strategies that divert the consu mers' attention away from the real price that the consumer is being charged