To more effectively market their new product, the ACME Company has decided to use VALS to assist them in classifying their customers. Which approach to segmentation are they using? O A. geodemographics O B. value analysis O C. socioeconomics O D. psychographics O E. ethnographyAsad wants to buy a new car. He talks to his friends, visits oar showrooms, and reads Consumer Reports to get an idea of the cars in which he is interested. Asad is in the stage of his purchase decision. <: o a. information search b. problem recognition c. screening d. evaluation of alternatives e. product choice a marketing application with the purchase product. occurs when consumers receive gift> O A. Information searching O B. Observational learning 0 c. Operant conditioning O D. Classical conditioning O E. Cognitive conditioning The "selfie" epidemic is a symptom of the infatuation with A. personality O B. motivation O C. self-concept O D. attitude O E. lifestyleMany people believe that even messages they can't see will persuade them to buy advertised products. These people are referring to <:> O A. affect O B. subliminal advertising 0 c. encryption O D. rich media 0 E. sadvertising \fStarbuck's uses a strategy when it rewards members with stars for each latte purchased to redeem for a free refill. O A. geodemographic O B. psychographic O C. socioeconomic O D. market segmentation O E. gamification