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To obtain financing for her hair salon, Alicia asked you to prepare a balance sheet for her business. When she sees it, she is disappointed

To obtain financing for her hair salon, Alicia asked you to prepare a balance sheet for her business. When she sees it, she is disappointed that the assets exclude a value for her list of loyal customers.

What can you tell her to explain why this asset has been excluded?

Knowing this, what should she tell her banker when they meet next week?

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