To offer genuine Arabic cuisine to Pakistani people Mr. Anis Dhanani founded, two decades back, an open-air restaurant in Karachi named Damascus as a sole proprietorship business. Like all start-ups, the sales were quite low in beginning. It took them a year to build good repute and develop loyal customer-base. Damascus had started out with a small product line like Shawarma and now offers diverse variety of dishes in its menu. It has already gained experience of almost two decades and the owner is planning to expand in various cities of Pakistan. Explain sole proprietorship, its merits and demerits from the perspective of Damascus case scenario. What steps should Mr. Dhanani take to expand this business further? 10 marks