TO RECEIVE CREDIT, YOUR ORIGINAL POST MUST BE MADE AT LEAST 24 HOURS BEFORE THE DROP BOX CLOSES TO ENABLE YOUR CLASSMATES ADEQUATE TIME TO MAKE RESPONSES. You should post an ORIGINAL RESPONSE to ONLY ONE of the following discussion questions (minimum of 2 paragraphs - 10 points) and RESPOND to TWO other posts (minimum of 1 paragraph - 5 points each). Your original post must be substantiated with AT LEAST TWO topics discussed in the related chapter (include the page number(s) in parentheses within your post). Your responses must consist of more "meat" than 'I agree', or 'Good point.' All discussion posts will be evaluated on content, not just completion. Be specific and be thorough. The posts are a significant part of your class grade. 1. Explain the phases of exposure, attention and interpretation that occur as an individual experiences the perceptual process. Give a specific example of how a personal experience was shaped by personal perception. 2. The chapter notes that marketers may elect to shrink the amount of product it sells and maintain the same price rather than raise the price. Is this ethical? Support your response. 3. Assume that you are a consultant for a marketer who wants to design a package for a new premium chocolate bar targeted to an affluent market. What recommendations would you provide in terms of such package elements as color, symbolism, and graphic design? Give reasons for your suggestions.