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To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use a set
To reduce the workload required to fully take advantage of all of the data collected from customers in a CRM program, firms use a set of rules for handling different processes in a predetermined way.
conversion rates
marketing automation
customer lifetime value
share of customer
structured data
points
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Introduction To Management In The Hospitality Industry
Authors: Clayton W Barrows, Tom Powers
7th Edition
9780471782766
