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To regain their market share, Frora has decided to advertise their Flora Vegan Margarine on one radio station and one newspaper. Discuss 5 strengths and

To regain their market share, Frora has decided to advertise their Flora Vegan Margarine on one radio station and one newspaper.

Discuss 5 strengths and limitations of each media as they relate to Flora's Vegan Margarine campaign.

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Radio Advertising Strengths Wide Reach Radio has the potential to reach a broad audience including commuters homemakers and professionals allowing Flora to target various demographics Local Targeting ... blur-text-image

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