To reinvent your organization at Clark University around a set of critical capabilities, ask yourself if you have the right culture to shape people's priorities and behaviors in your ecosystem.

1. What would someone write or say about your culture?
2. Does your culture bridge internal values and your external brand?
3. Does it turn the purpose, mission, vision, or strategy into concrete actions?
4. Does it evolve to focus on the right issues that matter to future customers?