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to the cean office or ourse instructors. Part I: Multiple - Choice Questions: There is only one best answer for each question or statement. Choose

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to the cean office or ourse instructors. Part I: Multiple - Choice Questions: There is only one best answer for each question or statement. Choose the one that best answers the question or statement from the suggested alternatives and circle de correct letter provided. All questions carry equal marks.10 X2 = 20 VA 1. As you can make a Presentation your n arket which presentation strategies is used case studies B. survey studies c. cause studies and survey studies D. non-verbal communication E. all 2. Which one is false about your preparat on of market presentation? A Presentation approach and intended -utcomes are planned and documented B. Presentation strategies fomat and delivery methos C Presentation aids, materials and techniques D Techniques to evaluate presentation effec iveness are selected None 3. signature elements of market Prese Itation techniques are A slogans B. Logotypes C. packaging Dall 4. One of the following market segments are distinctive media A. age B. gender C. special interests D. mobile phone use all F none 5. One of the following Segment market Develop a positioning strategy A. Available positioning strategies are identified B. Plan is permitted to supervisor within specified time lines C. Consumer haracteristics in standard statistical terms D. A and B. E. all 6. Marketing may include: A. business- o-consumer marketing and business-to-business marketing B. direct marketing and ideas marketing C. Marketing of goods and public sector marketing D. services marketing and elemarketing E. all

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