To understand both the professional and organizational identity threats at play for organizational members as they confront alternative new ways of working

To explore the leadership challenges associated with introducing open innovation methods to complement traditional methods

To explain the need to lead change from both the top of the firm as well as bottom-up; to empower employees to lead the change, to manage change within the organization.

Instructions

Answer the following:

1. How effective have the open innovation experiments been at NASA?

2. Why is collaboration and open innovation so strategically important to Davis?

3. Why has the response to open innovation been so negative? Why such emotions?

4. What would you have done to avoid this outcome?

5. What would you suggest that David and Richard do moving forward?