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To understand brands, it's better to think about them as a means to translate complex messages and convert them into _________. Question 2 options: Emotions
To understand brands, it's better to think about them as a means to translate complex messages and convert them into _________. Question 2 options: Emotions and desires Press release Data Easy-to-understand messages
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Marketing management
Authors: Philip Kotler, Kevin Lane Keller
14th Edition
9780273753360, 132102927, 273753363, 978-0132102926
