To what extent should marketers take these recommendations to heart? That is, should all marketing be controversial in some way? Why or why not? Identify a recent advertisement/promotion that you feel was controversial. Why do you feel that it was controversial? Do you think it reached it's intended goal? Why or why not? Please choose a different controversial advertisement/promotion than your classmates. Besides advertising, what other elements of IMC can marketers use to disrupt consumer’s attention and get them to pay attention to your marketing campaign? Why would you choose these?