Today $-$ Convergence in the hospitality industry refers to:

Group of answer choices

Not challenging traditional sales, marketing, and revenue management structures

The hospitality marketing department, the sales department, and Revenue Management department integrating and merging and also being integrated with social media, mobile channels, and other technology platforms.

The integration of the hospitality marketing department, the sales department, and Revenue Management department.

Not requiring hoteliers to take a holistic approach to demand generation, digital distribution and revenue optimization