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Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration? Question 7 Select one:

Today customers expect channel integration to work smoothly. Which of the following is NOT one of the characteristics of channel integration?
Question 7Select one:
a.
Offer specific specials to online and separate ones to offline consumers
b.
The ability to order the product online and pick it up at a retail location
c.
The ability to return an online purchase at the retail location
d.
The right to receive discounts based on total online and offline purchases
e.
Offer gift certificates that can be redeemed online and offline

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