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Today is 1 January 2 0 2 4 . Ella used $ 2 0 0 , 0 0 0 to purchase a florist business in

Today is 1 January 2024. Ella used $200,000 to purchase a florist business in
Sydney. To operate this business, Ella needs to pay rent, maintenance costs, and
labor costs. Here are the details:
-Rent will be paid by the end of each month with an amount of $2,000.
-Labor cost will be paid by the end of each month with an amount of $10,000.
-Maintenance cost will be paid by the end of each quarter with an amount of $500.
-Ella predicts that this florist franchise initially can have monthly revenue of
$13,000. Assume that Ella can obtain this amount by the end of each month. Ella forecasts that this revenue amount will increase at the rate of y% p.a. The revenue increase will only happen at the beginning of each year. For example, this florist franchise initially has monthly revenue of $13,000 in 2024. Then the revenue amount will become $13,000(1+y%) per month in 2025 and $13,000(1+y%)^(2) per month in 2026.
-Ella plans to run this business for three years and predicts that she can sell this business on 1 January 2027 with an amount of $240,000.
Question:
Ella plans to use an online promotion service to boost her business from 1 January 2024 to 31 March 2024. The cost of this service is listed in the following table.
Service price list:
- Weekday (Monday to Friday except public holidays) : $150
- Saturday (except public holiday) : $180
- Sunday and Public holidays : $200
Calculate the present value of this promotion cost on 1 January 2024 by using an effective daily interest rate of 0.02%.
Hint :
Public holidays are on: 1st Monday January, 26th Friday January, 29th Friday March, 30th Saturday March and 31st Sunday March.
You can use the Weekday formula in Excel to returns the day of the week corresponding to a date. The day is given as an integer, ranging from 1(Sunday) to 7(Saturday), by default.

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