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Today, it is more common for companies to use multiple channel distribution systems, from selling directly to customers to selling through levels of distributors, i.e.

Today, it is more common for companies to use multiple channel distribution systems, from selling directly to customers to selling through levels of distributors, i.e. wholesalers and retailers. Why can companies do this today with more ease than in the past. Give an example of a company/product that does this and describe the process.

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