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Today's marketers see information not only as a tool for input for better decision-making, but also as OA. a revenue-generation tool OB. an important
Today's marketers see information not only as a tool for input for better decision-making, but also as OA. a revenue-generation tool OB. an important strategic asset and marketing tool C. a way to gather big data and perform analytics OD. a way to provide useful customer insights OE. an excellent resource to gather information on competitors
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Strategic Management Competitiveness and Globalization, Concepts and Cases
Authors: Michael A.Hitt, R.Duane Ireland, Robert E.Hoskisson
11th edition
978-1285425177, 1285425170, 978-1305200333, 978-1285425184
