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Tokyo to Hokkaido Due date: 4/3/2017 Name: WTP # of Demand at Demand Demand (scaled) Planes (scaled) at Each for box at Each Needed Revenue

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Tokyo to Hokkaido Due date: 4/3/2017 Name: WTP # of Demand at Demand Demand (scaled) Planes (scaled) at Each for box at Each Needed Revenue Profit from (Yen) respondents Each Price Cost (Yen) Profit (Yen) Round Trip Price Price Rounded (Yen) (Yen) 400 2 37 2300 600 35 800 6 30 1,000 15 24 1,200 3 9 1,400 1 6 1,600 1 5 1,800 0 2,000 4 2,200 0 0 Hokkaido to Tokyo WTP # of Demand at Demand Demand (scaled) Planes Each Price (scaled) at Each for box at Each Needed Revenue (Yen) respondents Cost (Yen) Profit (Yen) Price Price Rounded (Yen) 400 0 46 1500 600 0 46 800 9 46 1,000 16 37 1,200 8 21 1,400 3 13 1,600 8 10 1,800 1 2 2,000 1 1 2,200 0 0 Q1: Choose WTP (Yen) based on your calculation to maximize the profit of the company? Q2: How many plane(s) needed to maximize profit

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