Tom's Tacos is considering a promotional discount on taco meals for two weeks, reducing the price from $8.00 to $6.50. Marketing expenses are $1800. Tom expects taco meal sales to increase by 30%, while burrito sales may decline by 15%. Weekly data are:

• Taco Meals: Sales Price: $8.00, Variable Costs: $4.00, Sales Volume: 600
• Burritos: Sales Price: $7.00, Variable Costs: $3.50, Sales Volume: 700

Requirement: Determine the financial impact and advise if Tom should proceed.