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Tom's Tavern evaluates the profitability of three segments: bar, dining, and events. The financials are: Segment Revenue Direct Costs Bar $500,000 $300,000 Dining $200,000 $120,000

Tom's Tavern evaluates the profitability of three segments: bar, dining, and events. The financials are:

Segment

Revenue

Direct Costs

Bar

$500,000

$300,000

Dining

$200,000

$120,000

Events

$90,000

$50,000

Tom is considering converting the events area into an expanded dining area.

Required: a. By how much must the dining segment margin increase to maintain Tom’s Tavern’s current income? b. Discuss other factors Tom should consider before deciding to eliminate the events area to expand dining.

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