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Toni used to own a storefront but now runs an e - commerce store that sells jellies, jams, and preserves. What should Toni do to

Toni used to own a storefront but now runs an e-commerce store that sells jellies, jams, and preserves. What should Toni do to leverage ethics to promote customer loyalty and prepare for the future?
Partner with civic leaders and different candidates to get deals for her consumers
Avoid associating with any cause to avoid offending anyone
Make ethical decisions and alignments with causes her consumers care about
Align with causes she prefers without regard for her consumers preference in order to strengthen her brand image

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