Tony has asked you to present a position paper comparing the effectiveness and reliability of using financial measures as opposed to nonfinancial measures. Include the following:

• Provide an analysis of the utilization of assets in terms of efficiency (or inefficiency).
• What are measurements associated with returns and activity ratios?
  • Explain why you selected each specific measurement.
• Then, review the electronic equipment industry using financial ratios.
  • Assess the firm's operating performance against these ratios.
• Research the financial reports of 1 company in the electronic equipment industry, and compare it with the performance of Electronic Equipment Venture.
• Include an Excel spreadsheet to support your analysis.
• Use this information to support your position, and compare the effectiveness and reliability of using financial measures as opposed to nonfinancial measures.