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Tool Industries manufactures large workbenches for industrial use. Sam Hartnet, the Vice President for marketing at Tool Industries, concluded from market analysis that sales were
Tool Industries manufactures large workbenches for industrial use. Sam Hartnet, the Vice President for marketing at Tool Industries, concluded from market analysis that sales were dwindling for Tool's workbenches due to aggressive pricing by competitors. Tool's workbench sells for $1,540 whereas the competition's comparable workbench sells for $1,380. Sam determined that a price drop to $1,380 would be necessary to protect its market share and maintain an annual sales level of 13,800 workbenches. Cost data based on sales of 13,800 workbenches: The current cost per unit is (rounded to the nearest whole dollar): Multiple Choice $552. $487. $429. $601. $409
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