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Topic 01: Improvement of the Strategic lock (connection) You have been asked to develop an innovative product or service with the objective of improving the

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Topic 01: Improvement of the Strategic lock (connection) You have been asked to develop an innovative product or service with the objective of improving the strategic lock (connection) of the customer with your organisation through an innovation that will increase the level of the loyalty. Topic 2: Customer Service You have been requested to consider the best option to improve customer service with the objective of creating growth or sustaining the revenue of the organisation for the key stakeholder. Topic 3: New Customer Acquisition You have been requested by the senior management to take responsibility to create new customer acquisition strategies with the objective of creating growth or sustaining the revenue of the organisation for the key stakeholder. ASSESSMENT TASK Selecting one of the above topics, you are required to prepare a Strategic Marketing Plan to suite one of the above, through an innovation. You may commence the report by providing a short brief of

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