TOPIC 1: Company Glossier - Glossier.com

When writing for the Web, as suggested in Section 14.2 of the text, sometimes it helps written content to be more effective by imagining that the content is directed to just one person. As described in chapter 13, in copywriting, this person who fits your target audience is called apersona.

Of course, your audience is not literally one person, but also it's not a vast, vaguely defined crowd either. Instead, as pointed out in chapter 14, online there are many niche audiences who are used to being addressed as individuals.

Create thepersonafor a typical buyer for the product or service you have selected for your final project due next week and describe the attributes of this sample buyer as specifically as possible.A good framework for you to use could be a description of the demographic, geographic, psychographic and behavioral characteristics of this buyer.

Reading link: https://saylordotorg.github.io/text_emarketing-the-essential-guide-to-online-marketing/s17-online-copywriting.html