Topic: 2 (Competitive Intelligence and Segmentation), Level 4 Q2A. Choose ONE (1) organization and analyze it using the SWOT model.

Q2B.Mis Claire is a women's plus size brand from Malaysia, established in year 2012. Mis Claire products come in large fit cuttings from XL to 7XL. The brand carefully design and measure the right cutting and silhouette for plus size figures, specializing in Asian plus size body types and height. Mis Claire concerns on the common plus size issues such as fittings around the upper arms, hips, waist; and the brand always aim to give plus size women more freedom and comfort in the styles they wear. Base on the case study, identify Mis Claire's type of market segmentation.