Topic 3: Sex sells?

Would you agree that sex does sell? Beautiful models who advertise soaps and cleaners sell because the advertisers are selling a look. Models are models because of how they look, and models look like less than 2% of society - this is my opinion of course. These looks are not real. These are fallacies that fall into a few different fallacy categories, one also being the 'Appeal to Authority.'

The 'Appeal to Authority' fallacy is what advertisers use most to entice children, macho men, and sports fanatics. This is that special selective audience you discussed. This fallacy convinces the viewer that because a certain star or professional ballplayer owns the product, or it is cool to be seen having this product will gain market sales for the firm. Hanes uses Michael Jordan, so does Nike. Nike was so popular using Jordan that they gave Jordan his own brand, "Jordan's". The 'Appeal to Authority' fallacy is known by other names as well; appeal to loyalty, appeal to belief, and bandwagon.

Discuss your thoughts or favorite Appeal to Authority!