Topic 3:The privacy dilemma

Refer back to this week's reading on "Customer Privacy Concerns."Within the article, the authors highlight the dilemma for marketing online to customers by discussing the concerns customers have for privacy while also demanding high levels of personalization for their shopping experience.Describe at least two of the ways companies can build trust to help provide a sense of security and/or privacy to the customer while also developing a competitive and personal shopping experience.Use 2 references.