Topic 8 DQ 1

Marigold Dairy Corporation sells milk products, including powdered milk formula for infants. Marigold hopes to increase sales of its powdered milk formula in Liberia and other African nations where mothers are often malnourished due to drought and civil war. Doctors generally favor breastfeeding as beneficial to mothers (it helps the uterus return to normal size), to babies (it is nutritious and strengthens the bonds between the infant and the mother), and to families (it is inexpensive). Marigold's marketing plan stresses the good nutrition of its formula and the convenience to parents of using it, including not having to breastfeed. You are the Senior Vice President of Marketing for Marigold. How would a rights theorist evaluate this marketing plan? What are the rights of the parties involved?How would a utilitarian evaluate this marketing plan? What factors would a profit maximizer consider in evaluating this marketing plan?

Support your positions and provide citations for all outside sources used to develop and defend your position.