Topic: Analytics Information

• How widely accessible is customer information relevant to analytics in your firm or firm of interest WE CAN TAKE NETFLIX OR WHOLE GOODS (any firm)
• Suggest information system or cultural changes that could further enhance use of information to improve customer retention.

Topic: Experiments and Marketing

• Describe an experiment your firm could do to determine if customers ONLY purchased in response to an marketing campaign. Describe which customers are likely to be targeted and the type of marketing campaign.
• How would you pick the treatment and control groups?
• Predict the results and state the managerial conclusion you could make from this result.