Topic: Campbell: How to Keep the Soup Simmering?

Analyze the Value Chain along the following dimensions (write two sentences per factor). When you discuss each activity, it is your responsibility to try and identify how Campbell's creates value for each activity.

Secondary Activities

a.) Procurement (win-win relationships with suppliers, reduced dependence on single supplier) Answer:

b.) Technology development (state of the art hardware and software, innovative culture and qualified personnel) Answer:

c.) Human resource management (effective recruitment, incentive and retention mechanisms) Answer:

d.) General Administration (effective planning systems to establish goals and strategies, access to capital, effective top management communication, relationships with diverse stakeholders) Answer: