Topic: Campbell: How to Keep the Soup Simmering?

Our goal is to answer: What internal factors might affect Campbell's strategy?

1.) Analyze the Value Chain along the following dimensions (write two sentences per factor). When you discuss each activity, it is your responsibility to try and identify how Campbell's creates value for each activity.

Primary Activities

Here is an example: Inbound logistics (distribution facilities, material control systems, warehouse layouts) Answer: The company's principal executive offices and main research facilities are company owned and located in Camden, New Jersey. Campbell has manufacturing facilities in multiple U.S. states and countries around the world. Products take advantage of overlaps in raw material processing such as tomatoes and Peppers. Operations(efficient workflow design, quality control systems) Answer: Outbound logistics (consolidation of goods, efficient scheduling, finished goods processing) Answer: Marketing and Sales (motivated salespeople, innovative advertising and promotion, effective pricing, proper ID of customer segments and distribution channels) Answer: Service (ability to solicit customer feedback and respond) Answer:

2.) Secondary Activities

Procurement(win-win relationships with suppliers, reduced dependence on single supplier) Answer: Technology development (state of the art hardware and software, innovative culture and qualified personnel) Answer: Human resource management (effective recruitment, incentive and retention mechanisms) Answer: General Administration (effective planning systems to establish goals and strategies, access to capital, effective top management communication, relationships with diverse stakeholders) Answer: (hint: the case discusses leadership decisions)